You Set the Sale Price, Why Shouldn’t You Also Set the Commission You’ll Pay?
One of the biggest transactions the average person will make in their lifetime is the sale of their home. The number of annual home sales hit an all-time high a few years ago in 2017, totaling around seven million. Since then, numbers have dropped for various reasons, but brokers, lenders, and real estate agents are still seeing transactions in the millions each year. The average listing agent sees those numbers and wonders what size their slice of the pie could be. Glen Hughes sees the same statistic, but measures in relationships.
SYC Listing is a new division of Hughes Realty Group, which has been around for the last 20 years. Glen himself has been licensed for the last 27, and specializing in all aspects of residential real estate since he received his broker license 17 years ago. So why change the game, if the rules are the same as they were two decades ago?
“Most agents out there work for a broker that takes a percentage of their commission and has to follow their rules, which gives them very little flexibility,” he says. “I wanted to receive 100% of the commission so that I could give part of it back to my clients.”
“You tell me what you feel is a fair commission to pay in order to sell your home. We come to an agreement, and you save thousands, and in some cases, tens of thousands in commission. It is truly that simple.”
If you caught yourself thinking what an interesting business practice that was, you’re absolutely correct. “In my opinion, it’s all about the client and making sure they have a great experience. I don’t stop helping folks just because they sold their home – our relationship continues long after the transaction is closed.”
With 100% flexibility, Glen can ensure that he tailors his approach to the client’s needs. And setting the terms together ensures agreement on what you feel a reasonable commission is.
“I see people that struggle every day and work hard to make ends meet. Usually, their home equity is their largest asset, and when they go to liquidate that asset, they are charged extremely high fees (commissions) in order to do this.
You tell me what you feel is a fair commission to pay in order to sell your home. We come to an agreement, and you save thousands, and in some cases, tens of thousands in commission. It is truly that simple.”
For example, typical sales agents always state that the commission is ONLY 5%. So let’s look at that in detail: if your home is worth $800,000, then the commissions alone are $40,000. That is a 5% fee.
Let’s look at it another way: if you owe $500,000 on that $800,00 home, you have $300,000 in equity. The $40,000 is coming out of your $300,000, and that equates to 13.33% of your equity!!! That is absurd!!!
In my opinion, this is simply not fair, and this is why I am offering this concept to anyone that wishes to sell their home.
My solution to this is simple: You tell me what you feel is a fair commission to pay in order to sell your home. We come to an agreement, and you save thousands, and in some cases, tens of thousands in commission. It is truly that simple.”
“You aren’t left with a handshake and a brusque ‘you’re welcome’,” says Glen. “Many of my clients are now good friends, because we’ve gotten to know each other very well throughout the transaction. It is a great feeling to know you’ve helped someone so much through what might be one of the biggest transactions of their lives.”
The commission you pay is discounted, NOT the service you receive!
What You WILL Get:
- Full service by a California licensed broker (not an agent)
- Complete online marketing listed on MLS, Zillow, Realtor.com, etc.
- Professional photography of
your home - Professional contract negotiation
- Open houses held by a licensed BROKER
- Professional Flyers … and more!
What You WON’T Get:
- Bombarded by agents
trying to bid or solicit your listing - Your information shared with ANYONE
- A stipulation that you have to have us represent you in buying your next property
- An absurd amount of commission taken out of
your sales proceeds
