Necessity is the mother of invention – or from the original Republic: “our need will be the real creator.” Plato wasn’t wrong, and in the case of Because Market Co-founders Alexi Suvacioglu and Luca Gualco, frustration may have been an even more pressing incentive. Coming from two closely-knit families that each cared for their grandparents, the journey to find the right incontinence products was a lengthy one. Thus, Because.
“Going from store to store wasn’t going to work anymore, and e-commerce didn’t offer enough customer service. It was overwhelming – there were just too many options that didn’t work.” In 2017, the frustration boiled over, and Alexi and Luca started their own company. After partnering with design and engineering experts and talking to urologists about fit and absorbency, their mission became a reality.
“We just wanted to make life easier for adults living with incontinence by providing high quality, discreet products directly to customers’ doors.” Today, Because is able to boast a leading online destination for personal care and wellness products: all tailored for older adults.
There are nearly 120 million adults in the US aged 45 or older, from California to Rhode Island and back again. Not all struggle with incontinence, but the number Because Market have helped is still staggering.
“Earning 5-star reviews along the way is a great marker of our success, sure, Alexi notes, “but it’s the 200,000 plus adults who have been able to help live vibrant, independent lives that really sends us home with a smile at the end of the day.” California to Texas to New York, all adults getting back a modicum of freedom, and being able to stay comfortable while living out their lives.
The oft-overlooked demographic has a lot of buying power still, but as they begin to ease out of the workforce and into retirement, their voice fades into the background. “We help customers find the right products and fit for their specific needs with free samples to guarantee satisfaction,” says Alexi. “And then we’ll send monthly orders so they can receive the products conveniently without ever running out.”
Adult protective wear isn’t just a large diaper, its actually underwear and absorbs more than 35% beyond the leading brands out there. “Up to 6 cups of liquid – which is 3 times more than the human bladder.” How does one ensure the fit? Buying items online can be intensely frustrating when the quality or sizing doesn’t line up with what was advertised. “We offer a quick and easy online ‘Fit Quiz’ to direct customers to the exact product they need with free samples to guarantee satisfaction. And then comes the full box commitment.
Alexi and Luca work with manufacturers minus the middleman to ensure their customers are receiving the best product possible, and one you likely won’t find in stores. Specially formulated and exclusive to Because, their offerings include wipes, skincare and CBD creams, gummies and tinctures. Don’t like what you received, or want to follow up on an order? “We encourage people to reach out to us so they can tell us first-hand about their expectations and experience with the brand, and have a litany of ways they can reach out: text, phone, email, chat, or regular mail.”
Customer service that’s always accessible, especially when served on top of a product that saves its buyers up to 25% off of retail pricing with an easy subscription plan. Receive free shipping and included monthly special offers that are discreetly packaged and delivered to your door. Why? Well, Because.
