Looks can definitely be deceiving. From the road, Backstreet Home Decor appears to be a small storefront, its windows displaying beautiful decorative items, jewelry, handbags and accessories. Step inside, however, and if you’re anything like me, you’ll discover that you could literally spend hours looking at all of owner Susan Smith’s wonderful offerings, which range in style from Old World to contemporary.
Each piece is reflective of Susan’s keen eye for color, quality, texture, design detail and style - a fact not lost on the scores of professional designers who regularly shop here to decorate their client’s homes.
Homeowners who have taken advantage of Susan’s in-home consultation rave that she was able to suggest just the right furniture, decor, florals and color palette to create the look they were dreaming of - a fact that I can personally - and happily - attest to.
When our family moved from San Clemente to San Juan Capistrano three years ago, Susie’s showroom the first and only stop I needed to make for the decorative items and accessories that would make our new house a “home.” Susie’s vision of color, texture, line, shape, natural proportion and balance resulted in the beautiful floral arrangements and wall hangings that adorn our home, along with just the right accent and “statement pieces” to visually tie everything together.
While everything in her store speaks of high quality, her prices are surprisingly affordable. Because of longstanding relationships with vendors from the top decor lines across the county, Susan is able to acquire furniture and accessories at substantial discounts - which she in turn passes along to her customers.
“We only LOOK expensive,” she says. “What sets us apart is that all of our florals are custom designed on the premises. We work with our clientele to create exactly what they want. We really try to come up with the unusual - unique items that you just won’t find in every single store.”
Connect with Susie by stopping by the showroom at 307 N. El Camino Real in San Clemente, by calling (949) 498-2210 or visit www.backstreethomedecor.com