South OC  Real Estate Spotlight

South OC Real Estate Spotlight

Nov 28, 2016

According to a recent LA Times article, “the Southern California housing market is red-hot again.” 2015 was the second-busiest year since the 2008 recession, and experts are calling for 2016 to be the year that the peak returns to Orange County. With so much hype in the forecast, it can be difficult for both buyers and sellers to track market trends, sift through all the numbers, and forecast what may or may not happen over years to come. I know I’d rather choose a new paint color or build my dream wraparound porch than pore tediously over CoreLogic statistics. And that’s where Sheri Normandin comes into the picture.

Often, determining the difference between one’s skill set and one’s passion leaves much to be desired: a rift not many of us have the luxury to cross over in our professional lives. For Sheri, seeing her skill set and passion collide in the real estate market has revolutionized hers. With over 25 years of executive level management and marketing in over 26 countries, Sheri’s transition to luxury property management was as smooth as can be. In fact, it doesn’t get much smoother than earning herself a top 4% spot in the Berkshire Hathaway HomeServices Agents nationwide: and an entry in the 2014 and 2015 President’s Club.

Yet, unlike a great many OC brokers, Sheri doesn’t hail from Orange County.

“I grew up on a farm,” she notes with a smile. “I’m interested in Orange County in the same way my buyers and sellers are interested: I came here to buy a house for myself, I dealt with the same process, the same negotiations; and I think that makes me uniquely suited to welcome folks to the area.”

With the increased global reach of real estate, understanding and appropriately providing services to meet the various needs out there are constantly added to the equation of buying or selling a home. Sheri services all of South Orange County, not just the city she resides in, and she is willing to go the extra mile to help her clients understand what it is they are really achieving with her at the helm of their housing project.

“The needs of a buyer are vastly different than those of a seller,” she says. “We have seen a strong recovery over the past few years, but with low inventories, it continues to be a sellers market.”

So what questions are you asking as either a buyer or seller in the current market? You may have the perfect paint chip in hand, but what kind of wall would you like to decorate? You may be approaching retirement, and are looking to downsize. Do you have specific square footage in mind? Do you have a budgetary cap? Is there room for the family dog? A yard?

“Floor plans and functionality of a home can vary greatly and rearranging the current use with minor changes can have a much bigger value to a buyer, if they can see it,” says Sheri. “Not all agents can provide that vision. I look for areas I can make the process easier for my clients and actively take things off their plate to reduce stress.”

Listing price: $1,439,000. 28442 Calle Pinon, San Juan CapistranoListing price: $1,439,000. 28442 Calle Pinon, San Juan CapistranoBecause everyone’s motivations are different, a good realtor connects with clients and can manage the expectations on the table, while successfully maximizing results. Finding a broker that will offer more than a minimum level of service however, can be painstaking. With her background in marketing and negotiation, it is no wonder that Sheri has found such success - invaluable when navigating the market and its constant fluctuations.

“When I’m looking for a prospective agent to sell my home, I’m asking if they do this as a full time job - I’m asking for reviews and references - I’m asking what sets them apart from other agents. Professional photography, quality marketing materials and online exposure are base requirements these days to provide great results for the seller. I go beyond what is expected, which changes with each client. I’ve planted flowers, moved couches. Selling or buying a home can be an emotional experience, and making it as positive as possible is my goal.”