In the last years of the 1800’s, there was an era-defining shift propagated by a steel steed on two wheels. The bicycle. Newspapers around the world commented on the fad, especially as it pertained to its most favorite audience: women. The Columbian, out of Pennsylvania, reported in 1895, “she is riding to greater freedom”.
Elizabeth Cady Stanton declared that “woman is riding to suffrage on the bicycle.” Since the turn of the century, there have been ebbs and flows in the bicycle’s popularity: but nothing like the surge that we saw as the Covid-19 pandemic forced Americans into lockdown in the early months of 2020.
In April, bike sales grew 75% over last year. No doubt much of the trend can be credited to the E-bike - the evolved and infinitely more exciting electric iteration of the traditional two-wheeler. Jason Spates, co-owner of the Dana Point-based Doheny Bike, couldn’t let the opportunity pass him by. Like Ms. Stanton though, he saw the new business as a mobility store: dedicated to get his clients outside, active, and smiling again.
“We recognized the opportunity to give back, to contribute to our community that shaped our childhood, and it felt natural to encourage mobility and personal freedom when the pandemic had taken so much of it away.” Jason, and his business partner Micah Miering, are a couple of local Dana Point dads, lucky enough to have lived near the world-famous Doheny Beach surf spot their entire lives. “Our freedom was nearly unlimited as kids in the 1970’s and 80’s - we wanted our kids to be as mobile as we were.”
The idea of access and freedom have long been associated with the bicycle, and Doheny Bike believes in sending its patrons out on adventures to places unknown, where they might not have ventured before. They set out to provide an affordable solution for everyday mobility.
"With the average buyer's budget in mind, we wanted a functional riding experience that is not trendy, awkward and limited to your hometown," says Micah. "Creating the agility of the Fold N’ Go anywhere design, we have provided a solution to buyers that want to travel in a smaller car with electric bikes and ultimately extend their outdoor adventures."
As parents, Jason and Micah stress the importance of safety, and encourage all riders to be over 16, along with the importance of sizing the bike out, wearing a helmet, and meeting minimum requirements to ride the bikes safely on the road.
“It should be fun, but we’re also thinking beyond fun, to community, individual expression, and the ability to remain mobile when so many of us are trapped in stasis because of the pandemic.” On a single charge, you can ride up to 50 miles. Put a basket on the back and you’re ready for the store or farmer’s market. “I wanted something better than traffic in my car and I just knew that the options I had to help my community needed to be affordable and reliable.”
With a background in commercial truck leasing and loans, and an early pandemic ride on his nephew’s electric scooter, genius was born. “There’s something about being out in the fresh air that made a great start to the day.” The recent cycling boom couldn’t agree more.
34163 Pacific Coast Hwy. #100